Marketplace product listing audit в Краснодаре

Marketplace product listing audit identifies weaknesses in how products are presented on a marketplace. ABS Marketing reviews the content, available performance data and relevant platform requirements to prepare a practical improvement plan.

We work with marketplaces such as Ozon, Wildberries and Yandex Market. An Ozon listing audit includes search relevance, content quality and technical checks.

For Wildberries, we review the listing and customer interactions in the context of the platform. The findings give your team a basis for correcting issues and assessing later changes.

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MANY PEOPLE FEEL THAT THEY ARE STANDING STILL

I got confused in complex marketing terms. They want to deceive me.

There are too many different services. I don’t know which one to use.

Our customers prefer our competitors. What to do?

There is no time or resources to figure out marketing by yourself.

We need a look from the outside. All the ideas are common and of the same type.

There is no stable customer flow. Orders are rare and irregular.

Marketing services are expensive, I’ll figure it out myself. For some reason, there are almost no results, the case is moving slowly.

I can’t keep up with the trends.

I want to be a leader in my niche, I’m ready to invest in the result, but I don’t know how.

I don’t know much about the law, I need support.

WE WILL FREE YOU FROM MARKETING PUZZLES

I got confused in complex marketing terms. They want to deceive me.

There are too many different services. I don’t know which one to use.

There is no time or resources to figure out marketing by yourself.

There is no stable customer flow. Orders are rare and irregular.

I can’t keep up with the trends.

I don’t know much about the law, I need support.

I want to be a leader in my niche, I’m ready to invest in the result, but I don’t know how.

Marketing services are expensive, I’ll figure it out myself. For some reason, there are almost no results, the case is moving slowly.

We need a look from the outside. All the ideas are common and of the same type.

Our customers prefer our competitors. What to do?

Why audit marketplace product listings?

A marketplace audit provides a structured review of your product listings and their performance. It identifies improvements to the content and presentation, with recommendations for further work.

Review product visibility. We assess search relevance and the way descriptions, supported tags and photographs present the product to potential buyers.
Examine the purchase journey. The audit identifies missing or confusing information, unsuitable photographs and other issues that could make a shopper hesitate.
Find errors and omissions. We check product attributes, prices and delivery information for inconsistencies and explain what needs correcting.

What do we examine in a marketplace listing audit?

What does an Ozon product listing audit cover?

An Ozon product listing should give shoppers enough accurate information to assess the offer. Our audit examines several parts of that experience.

Descriptions and SEO on Ozon We review whether the description is useful and complete, with relevant search phrases used naturally.
Images and product attributes Clear photographs should show useful views of the product, while attributes need to be accurate and understandable.
Pricing and delivery information We check whether the displayed price and delivery details are clear and consistent, noting errors that could confuse a buyer.

Wildberries product listing audit

We adapt the audit to the listing options and requirements of Wildberries, including the following areas:

SEO for Wildberries listings We review relevant search phrases and the product information available in the listing.
Image quality on Wildberries We assess whether the images are clear, accurate and useful to shoppers.
Customer communication and reviews We review customer feedback and how the business responds to questions or concerns.

When should a listing audit be repeated?

A repeat review is useful when product information, platform requirements or performance changes. Listings should also be updated when they no longer reflect the current offer.

Ongoing listing reviews We check relevant platform changes and identify any listing updates needed.
Responding to platform changes When requirements or available features change, we assess their effect on the listing and plan appropriate adjustments.
Seasonal listing updates Descriptions and images can be reviewed against seasonal demand while remaining accurate to the product.

The product listing audit process

The audit follows a sequence of checks to identify issues and plan improvements to the product listing.

We examine existing listings and their performance to identify issues affecting how shoppers find and assess the product.

We compare your listings with competing offers, including pricing, ratings and reviews, to identify useful areas for improvement.

We update descriptions, correct product attributes and improve search relevance within the agreed implementation scope.

We update photographs and add suitable video or infographics as agreed, helping shoppers understand the product more clearly.

We review relevant search phrases, titles, descriptions and supported tags, then recommend or implement agreed improvements to the listing’s relevance.

After changes are made, we review the available performance and sales data and identify further adjustments where needed.

We check the listing against the relevant technical requirements of the marketplace and document issues that need correction.

OUR WORKS

ABS Marketing is proud of the results they achieve for their customers. And the best demonstration of our professional competencies and an integrated approach to solving problems are our cases.

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How we audit marketplace listings

Each marketplace has its own listing features and requirements. We adapt the audit to the platform and the products being reviewed.

Marketplace listing review

We examine the listing’s structure and content, together with customer reviews and ratings.

Ozon listing audit

The review includes descriptions, photographs and search relevance, with recommendations suited to the product.

Wildberries product listing audit

We check the content and available SEO fields against the platform’s requirements and identify improvements to the customer journey.

Competitor analysis in a listing audit

Comparing competing offers helps put your listing in context. Our review covers:

Competitor strengths and weaknesses The findings help identify information or presentation that would make your offer clearer to buyers.
Apply the findings to your listings We use the comparison to recommend changes based on your product’s actual advantages.

Customer reviews and product ratings

Customer feedback provides information about the buying experience. We help you:

Respond to reviews We review existing feedback, help prepare timely responses and develop ways to request genuine customer reviews.
Address product and service concerns Review findings can guide improvements that support customer confidence in the product and the business.

OUR CUSTOMERS' CHOICE

Advertising on marketplaces + promotion on Avito

Telegram ADS + SMM

Selling website + SEO

Card registration + reputation management

The cost of the service from ABS-Marketing

Marketplace product audit pricing

from 2000

$

What can a product listing audit do for your business?

A product listing audit gives you a clear view of content, visibility and customer-experience issues. ABS Marketing reviews the offer and recommends practical changes for platforms such as Ozon and Wildberries.

Contact us through the website form, a messaging app or by phone to discuss your products and arrange a detailed consultation on marketplace promotion.

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Behind every successful project is a team where experience, creativity, and collaboration come together. Our agency brings together experts from various fields of marketing: from strategy and analytics to design and social media management. We understand the market, know the tools, and speak the language of business.